Management Information Systems for Shipping Company

Management Information Systems for Shipping Company Course Title: Management Information Systems Background of the Enterprise Mediterranean Shipping Company was started in 1970 in Brussels as a tramp operator with only one second-hand ship carrying containers, the Patricia. The following year Rafaela, a much bigger and more modern vessel was added, eventually inaugurating a link Italy-East Africa that has remained a part of the MSC service ever since. Similarly the next years MSC continue the growth with more ships and at the end of 1978, MSC moved from Brussels to Geneva and became a Swiss company. The worldwide network of MC services were added slowly and quietly, but judiciously; with strategically placed hubs. Most of the worldwide success-story of MSC can be traced at this junction because Mr. Aponte the founder of the company was quicker than most to appreciate the benefits of containerization and hubbing. Mediterranean Shipping Company Greece S.A. was founded in 1994 with main shareholders the liner shipping MSC Geneva S.A. and the shipping agent Dimitri Theodorikas. Within a short period of time MSC Greece S.A. attained a leading position in the liner shipping sector in Greece as a result of the gradual connection of Greek ports with the world network of MSC and the continuous upgrade of services of MSC Greece to its customers. In 1997 on the initiative of Dimitris Theodorikas MSC Geneva signed a contract with the Piraeus Port Authority deciding to use the port of Piraeus as its main hub port in the Mediterranean area. This vanguard action opened the door for the globalization of Greek ports. Very soon Piraeus climbed in the worlds top 50 list of container ports with multiple benefits for a wide spectrum of local port related services providers The weekly connection of the basic Hellenic ports (PIRAEUS, THESSALONIKI, HERAKLION, VOLOS) with the globalnetwork of MSC, the continuous upgrade of the fleet of MSC through the incorporation of modern units, and the high quality services provided by our 200 specialized executives, guarantees the high level of qualitative transport services that Hellenic Import and Export enterprises seek to receive . (http://www.mscgreece.com/index.html ) 1. Security/Threats Security has always been a priority concern of IT professionals, especially the Information Officers of Mediterranean Shipping Company who hold ultimate responsibility for their companys computer and internet security. In the years since the internet first came on the scene, the security scenario has undergone rapid changes and developments as threat and counter-threats have been developed and deployed. Recent surveys tend to confirm this perception. While IT security threats continue, the form and nature of these threats may not be what most people expect or even suspect. Â © SANS Institute 2003, as part of the Information Security Reading Room6 2. Global MIS/Risks Global Information Management is a new class of enterprise solution that provides the essential business strategy and tools for enabling a corporation to manage the escalating requirements for local language delivery. Many companies have invested in content management and web management solutions to manage the content creation, approval and publishing processes. Whilst these systems can manage and deliver localized content once it has been created they do not have the capability needed to manage the localization process. Global Information Management solutions augment a companys existing solutions to provide the capability needed to manage the process of taking approved content and localizing it appropriately fora global audience. Effective GIM can dramatically reduce processing time whilst reducing localization costs. 3. Ethics/Social Issues In business today there are many instances of corporations that act from an ethical standard, including the company that I work for. Ethics and Social Responsibility are very important for modern businesses to possess to function productively and profitably. In a world that has been rocked my multiple corporate scandals and environmental disasters, it is essential that companies put forth the effort to regain and maintain the trust of their customers and the public in general hopefully the efforts of organizations. Lucas, H. C.; Jr. Implementation: The Key to Successful Information Systems. New York: Columbia University Press, 1981 . 4. Project Failures A project is usually a one-time effort composed of many interrelated activities, costing a substantial amount of money, and lasting for weeks or years. The management of a project is complicated by the following characteristics. Most projects are unique undertakings, and participants have little prior experience in the area. Uncertainty exists due to the generally long completion times. There can be significant participation of outsiders, which is difficult to control. Extensive interaction may occur among participants. The many interrelated activities make changes in planning and scheduling difficult. Projects often carry high risk but also high profit potential. (http://www.gantthead.com/article.cfm?ID=187449) 5. New Technology Given the right locale and purpose these shipping containers of MSC can provide a viable option for housing people and businesses and the strategy of implementing these shipping containers should not be limited to the finite size of the container itself. The process of threat identification begins with an understanding of the financial institutions environment, including its business strategy, information systems, policies and procedures, human stakeholders (management, employees, customers), and physical resources (facilities, equipment) of the MSC company. Each of these factors will impact potential threat sources, their motivation, method, and consequences. An understanding of threats can best be achieved by grouping them into categories. Three intuitive categories include human, non-human, and mixed threats. Some examples include the following: Human People-based threats can include individuals from inside and outside the shipping company. Hackers These individuals are characterized by their strong interest in computer technology and desire to learn more by playing with systems and testing their capabilities. Often this involves testing systems they do not own. Crackers This group is distinguished from hackers by their more malicious intentions. While claiming a strong interest in technology, their goals tend to be criminal in nature (e.g., theft, destruction, or denial of service to data or systems). In the other part Mediterranean Shipping Company are turning into global concerns. Information technology is an important tool in making this transformation and in designing the international organization. As tariffs fall, you can expect to see firms rapidly moving operations to different parts of the world to take advantage of special competencies and disparities in wage rates. Even a one-person company can have worldwide sales through the Internet. The General Manager of MSC Greece said that information technology is the glue that can hold an international organization together and help coordinate its operations. All of our IT design variables that focus on communications, such as electronic links, technological matrixing, electronic customer/supplier relationships, and virtual components, are available to help manage and coordinate the global firm. Also MSC managers are exposed to new, complex risks more and more frequently and they often can only understand their financial implic ations when its already too late to react. Additionally, regulatory changes and regional legislations are forcing MSC to rethink their approach to risk management. Equally important for the MSC as a worldwide transportation company of goods are the ethical issues as safety and security that concerns the overloading of the vessel, the theft of the goods, the maritime accidents and all the terrorist activities that happening now days. More can be included the air and water pollution of the ships, the excessive consumption of fuels and several times the oil slicks of the shipping industry. MSC Secretary-General, who exchanged Memoranda of Understanding with all companies, said he would like to see the GIA serving as a model for more such alliances, all embracing the goals of corporate social responsibility and addressing the many safety, security and environmental protection issues that characterize todays shipping industry. MSC headquarters aware that the overall purposes of the United Nations are to maintain international peace and security, to develop friendly relations among nations, to co-operate in solving international economic, social, cultural and humanitarian problems and in promoting respect for human rights and fundamental freedoms and to be a centre for harmonizing the actions of nations in attaining these ends. As a reminder, heres the list of The Top 10 Reasons Projects Fail: Inadequately trained and/or inexperienced project shipping managers Failure to set and manage expectations Poor leadership at any and all levels Failure to adequately identify, document and track requirements Poor plans and planning processes Poor effort estimation Cultural and ethical misalignment Misalignment between the project team and the business or other organization it serves Inadequate or misused methods Inadequate communication, including progress trackingand reporting Parsons, G. Infonnation Technology: A New Competitive Weapon, Sloan Management Review. (Fall 1983), pp. 55-85. Garud, R.; and H,. C. Lucas, Jr., Virtual Organizations: What You See May Not Be What You Get. New York: Stem School, NYU working paper, 1997. Differently Options to considerate as a Manager In Shipping industry a different option to considerate is selecting proper partners in the current time is a big concern for corporate with other shipping companies. In the container shipping management on the issue of carrier selection, we have to be able to look for information that we might not have been looking for so much in the past. In these circumstances one of the considerations for shippers like managers is to try and anticipate what is going to happen and be sure we select the proper partners. We of course take more interest in the financial situation of the company for whatever information we can obtain to avoid exposure. Financial viability especially has become such a big concern that when shippers and carriers meet to negotiate freight rates and other transportation terms, shipping line representatives themselves volunteer to highlight their financial strength and ability to sustain through the trying times. When we meet with carriers on a face to face basis without as king them first, their opening is to describe what makes them able to survive the crisis as opposed to their competitors. We hear arguments that their activities are much diversified and that containers are only part of it. So after hearing all of this its up to us within a strategic management to make a judgment on it and to see what is more likely to happen. Its not always easy to do but thats what we have to do at this point in time. Shippers fretting over the financial strength of carriers and its collateral impact on their own business may however draw consolation from the recent move by many national governments to bail out companies on the verge of bankruptcy. Recent financial bailouts of shipping companies can be attributed to their corporate or government linkages and affiliations. For example, the Korean shipping industry has benefited from its governments bailout package. Likewise state-backed carriers in China like COSCO and CSCL and Singapore like the APL have received automatic financial assistance. In Hong Kong, OOCL reportedly gained US$2 billion by selling off some of its terminal operations just before the crisis began. A great move was when Piraeus Port Authority and MSC Greece renewed a contract for the movement of containers through the countrys biggest port. The contract was signed by the Piraeus Port Authoritys general director, Hairless Psaraftis, and MSC Greeces chairman, Dimitris Theodorikas. Under the terms of the deal, MSC Greece wills double its annual minimum transit container movement through Piraeus from 100,000 to 200,000 per year. The new five-year contract offers an option for renegotiation of prices, which are charged in euro, after the first two years. The deal with one of the worlds largest shipping companies shows the confidence in the quality of services offered by the port of Piraeus, and is expected to boost the ports growth plans in a time of increasing competition among ports in the Mediterranean seas. (http://www.imo.org/) Conclusion Good performance in ships management translates into high standards in health, safety, quality, and operational efficiency. Extraordinary performance is about outperforming ourselves, by a wide margin and in every respect, and maximizing the benefits for all our company in a fair and balanced way. It means being recognized by our best customers and our principals as a preferred service provider and strategic partner. Extraordinary performance also implies covering longer distances with less energy: increasing the quality while decreasing the cost. Overcoming the ordinary requires innovation and breakthroughs, as well as cohesiveness to the principles in developing the ways that we have to work. Mediterranean shipping companys responsibilities towards society must to incorporate a wide range of commitments: protection for the environment, rewarding workplace and opportunities to their people (both shore-based and seafarers), ethical way of business conduct, and respect for the communi ties in which we deliver our services. References (http://www.mscgreece.com/index.html ) Â © SANS Institute 2003, as part of the Information Security Reading Room6 Lucas, H. C.; Jr. Implementation: The Key to Successful Information Systems. New York: Columbia University Press, 1981 (http://www.gantthead.com/article.cfm?ID=187449) Parsons, G. Infonnation Technology: A New Competitive Weapon, Sloan Management Review. (Fall 1983), pp. 3-14. Garud, R.; and H,. C. Lucas, Jr., Virtual Organizations: What You See May Not Be What You Get. New York: Stem School, NYU working paper, 1997. (http://www.imo.org/)

Blinded by Pride: A Study of Othello and Young Goodman Brown Essay

â€Å"Pride cometh before a fall† according to the well-known biblical adage and the two characters about to be discussed each has pride powerful enough to have blurred their judgment. Therefore, excessive pride has caused irreparable damage, thus the fall, in each of the two title characters. The fall may have come in different forms but the emphasis is on isolation in both cases. In Nathaniel Hawthorne’s â€Å"Young Goodman Brown†, the main character becomes isolated from his neighbors because of his pride. His suspiciousness of everyone else has led to his downfall. Meanwhile, in William Shakespeare’s â€Å"Othello† the main character’s pride is linked to his insecurities. Othello’s noble self-pride is sometimes extreme that he believes Iago’s whispers about infidelity on his wife Desdemona’s part. The imagined infidelity is hurtful, isolating Othello from Desdemona. At the same time, it confirms Othello’s belief that people consider him inferior and that nobody can truly love a Moor as black as he. Even other people such as the villain Iago, believes that: â€Å"I say, put money in thy purse. It cannot be that Desdemona should long continue her love to the Moor– put money in thy purse† (1. 3. 342-344). Excessive pride can sometimes make a person feel superior to and patronizing towards others. Goodman Brown believes that he is chaste and good compared to his fellowmen because of what he believes he has witnessed. Because of this vision of himself being separate from the others’ downfall, he regards others with distrust and disdain. After all, other people are sinners in his eyes. â€Å"A stern, a sad, a darkly meditative, a distrustful, if not a desperate man did he become from the night of that fearful dream. On the Sabbath day, when the congregation was singing a holy psalm, he could not listen because an anthem of sin rushed loudly upon his ear and drowned all the blessed strain (Hawthorne). It can be said, on the other hand, that in the case of Goodman Brown pride has been mixed with paranoia and hallucination that may have resulted from consorting with the Devil. Nevertheless, in consorting with the Devil, Goodman Brown has already demonstrated pride. He thinks that he can cross towards the dark side and come back into the light anytime. In dealing with the Devil, he has rejected God and â€Å"Faith† in both its meanings: his wife and his faith in God. Moreover, Goodman Brown must have thought of himself as special in order for him to think that when he has sinned, the reasons and consequences for him are different from those placed upon the others whom he has learned to be suspicious of. Being proud of oneself can sometimes be noble and right. However, this same pride can be twisted into something that dwells merely on self-preservation and suspicion. Hatred, suspicion and a diffident belief that nobody can truly love a Moor have resulted into Othello’s self-destruction and his desire to destroy the one he believes do not really reciprocate his love. The loving words turn into calculating plans for murder, all because of the word of one person: â€Å"Ay let her rot, and perish, and be calm to-night; for she shall not live. No, my heart is turn’d to stone† (4. 1. 178). He also displays pride by immediately accepting his rushed judgment. It seems to be an example of excessive pride for Othello to believe himself to be such a good judge of character that there is no need to investigate into the veracity of the accusation. This fast judgment may also have sprung from Othello’s self-esteem. If there were mere suspicions before then Iago’s accusation has actually become the validation that Othello needs in order to boost his self-esteem. He has find a companion whom he thought to be trustworthy because this other person is not afraid to tell him things that some people may be afraid to speak of with him because of his high position. Othello may have believed that others are just afraid to offend him by not revealing to him that he is difficult to love. Then, here is Iago who talks about his wife’s treachery. Though he initially seeks evidence that will prove his wife’s adulterous liaison, when presented the alleged evidence from the very same accuser his mind has become readily made up. Since the presence of excessive pride in Hawthorne’s â€Å"Young Goodman Brown† has been established, it is the time to look at the fall, or the ultimate result of pride in the life of the main character. It must be recalled that his first move is to leave his wife Faith as well as his faith in God the night he decides to take a walk in the woods. â€Å"As nearly as could be discerned, the second traveler was about fifty years old, apparently in the same rank of life as Goodman Brown, and bearing a considerable resemblance to him, though perhaps more in expression than features† (Hawthorne). This resemblance may be a sign that deep within Goodman Brown’s pious surface, there is a person who longs to venture into the dark side. It can also mean that the Devil is flattering him in order for him to succumb further into temptation. And so he does, but not in a way that is clear to him. He thinks that he has escaped evil because the Devil has let him see evil everywhere and in everyone, and he has not, from what he can remember, joined their â€Å"coven†. †¦elders of the church have whispered wanton words to the young maids of their households; how many a woman, eager for widows’ weeds, has given her husband a drink at bedtime and let him sleep his last sleep in her bosom; how beardless youths have made haste to inherit their fathers’ wealth; and how fair damsels†¦ have dug little graves in the garden, and bidden me, the sole guest to an infant’s funeral† (Hawthorne). Goodman Brown has no idea that the Devil has polluted his thoughts and has destroyed his faith by giving him a corrupted view of the world. He can no longer see goodness in any person and has thus lost contact with everyone else. Goodman Brown perceives even the most devout actions as mere pretense and at worse, blasphemy, performed in order to mask sin and evil. Because of this distress, he even doubts his own memories from the forest. However, unlike Kaye in the Snow Queen who in the end loses the splinter from his eye, the perception of evil has become too strong for Goodman Brown that it has affected his relationships with everyone. When he finally dies, â€Å"they carved no hopeful verse upon his tombstone, for his dying hour was gloom† (Hawthorne). For Othello, his fall is more tragic. It is quite unlike the quiet destruction of Goodman Brown’s soul. Because of excessive pride, the Moor has murdered his own wife. Instead of humbling himself and not minding the possibility of being a laughingstock and a cuckold, he should have confronted his wife directly about the matter and believed what she has to say. The marriage can still be saved but his wounded ego cannot. It is this ego’s demands that he has listened to along with the slanderous lies uttered by Iago, who only seeks to destroy Othello for promoting someone else not him. Meanwhile, Othello does not know that his anger and murderous energy have been directed wrongfully. If only he has known that it is Iago who is a villainous, two-faced liar. If only he has realized this and the fact that his wife is innocent early enough to save both him and his wife from the tragedy that ultimately strikes them. It is too late when he finally confronts Cassio, his wife’s suspected lover: â€Å"O the pernicious caitiff! How came you, Cassio, by that handkerchief that was my wife’s† (5. 2. 323-324)? The man in question has finally had the chance to explain why such evidence exists in his hands. Finally, Othello discovers his folly and how he â€Å"threw a pearl away richer than all his tribe† (5. 2. 352). The Moor realizes that he has thrown away a woman who loves him truly, but whose love he is suspicious of and is therefore not worthy of. In the two texts, excessive pride is shown to be an evil in itself. Before Goodman Brown has taken a walk with the Devil he must have been a proud man already. This is the weakness that the Devil is able to identify and play with. This ends up into a lonely life and death for the title character. In Shakespeare’s â€Å"Othello†, excessive pride prevents the main character from thinking clearly, exploring the situation and saving his and Desdemona’s life from the violent end they have suffered. If the moral of â€Å"Young Goodman Brown† is to see your own faults and weaknesses before condemning others’, â€Å"Othello† reminds the readers of the value of setting aside the ego in order to make the right decisions. Moreover, if Goodman Brown and Othello have not isolated themselves from others, they may have seen the truth and see through the lies.

Technology and Operations management

Introduction Operations management involves careful planning and organizing of activities and processes to be carried out in an organization. In managing the operations, an organization has to control and assess the use of the available resources. Technology has been employed to help manage the operations hence achieve quality improvements in organizations. Technology use requires special knowledge and expertise for a success. Currently technology has been used to enhance management processes in many institutions. To benefit from technology use qualified technical resources are required (Belout, 2004). All the projects in an organization have to be managed well for a success.Project Management Project management is process by which resources involved in a project are carefully and systematically organized to help achieve accomplish a specific task. Project management therefore involves clear definition of the goals and objectives to be achieved using the available resources. Project management is done in phases. The phases start from information gathering, developing and implementing plans, assessments and maintenance (Free management Library, 2009).To successfully determine the project scope and plan, an organization requires special knowledge and expertise. When right skills and expertise are used, user’s satisfaction will be met or exceeded. Project management therefore requires process improves to meet customer satisfaction and business process reengineering to achieve quality. Through business process, reengineering customer satisfaction can be met and even exceeded (Stanleigh, 2009).Technology and operations management Project management processes vary depending with the type of project and the goals to be achieved. According to Stanleigh (2009), projects are unique hence when managing projects each requires specific processes or resources to be used. Operations management involves efficiency hence quality production. To improve on operations an or ganization has to employ management practices in many aspects. Quality and project management has to be carried through planning well and employing qualified staff.Proper planning leads to proper usage of resources hence avoid wastage. Improved efficiency enhances improvements in quality productions. Business operations can be reengineered and technology use adopted. Technology use for instance automation of processes has lead to elimination of some production processes by eliminating some processes, effective resource consumption and efficient production (Jackson & Klobas, 2008).Conclusion Management is very fundamental in all organizations. Management should be done in all operations carried out in an organization. Management of operations will ensure efficiency in resource usage hence quality productions. To achieve a continuous improvement, innovation and technology use has to be encouraged. Technology management has benefited many organizations. Through technology use, producti on processes have been reduced. Businesses reengineering has led to elimination of non-productive processes (Jackson & Klobas, 2008). Technology use hence leads to effective resource use and production processes.Reference: Belout, A. (2004). Int. J. of Project Management, 22(1), 1—11. Viewed on 29th May2009. Available at Factors influencing project success: the impact of human resource managementFree Management Library. (2009). Project Management. Viewed on 29th May 2009.Available at http://managementhelp.org/plan_dec/project/project.htmJackson, P. & Klobas, J. (2008). Int. J. of Project Management, 26(4), 329-337. Viewedon 29th May 2009. Available at Building knowledge in projects: A practical application of social constructivism to information systems developmentStanleigh, M. (2009). Process Management vs. Project Management. Viewed on 29thMay 2009. Available at http://www.bia.ca/articles/pj–pm-vs-pjm.htm Technology and Operations management Introduction Operations management involves careful planning and organizing of activities and processes to be carried out in an organization. In managing the operations, an organization has to control and assess the use of the available resources. Technology has been employed to help manage the operations hence achieve quality improvements in organizations. Technology use requires special knowledge and expertise for a success. Currently technology has been used to enhance management processes in many institutions. To benefit from technology use qualified technical resources are required (Belout, 2004). All the projects in an organization have to be managed well for a success.Project Management Project management is process by which resources involved in a project are carefully and systematically organized to help achieve accomplish a specific task. Project management therefore involves clear definition of the goals and objectives to be achieved using the available resources. Project management is done in phases. The phases start from information gathering, developing and implementing plans, assessments and maintenance (Free management Library, 2009).To successfully determine the project scope and plan, an organization requires special knowledge and expertise. When right skills and expertise are used, user’s satisfaction will be met or exceeded. Project management therefore requires process improves to meet customer satisfaction and business process reengineering to achieve quality. Through business process, reengineering customer satisfaction can be met and even exceeded (Stanleigh, 2009).Technology and operations management Project management processes vary depending with the type of project and the goals to be achieved. According to Stanleigh (2009), projects are unique hence when managing projects each requires specific processes or resources to be used. Operations management involves efficiency hence quality production. To improve on operations an or ganization has to employ management practices in many aspects. Quality and project management has to be carried through planning well and employing qualified staff.Proper planning leads to proper usage of resources hence avoid wastage. Improved efficiency enhances improvements in quality productions. Business operations can be reengineered and technology use adopted. Technology use for instance automation of processes has lead to elimination of some production processes by eliminating some processes, effective resource consumption and efficient production (Jackson & Klobas, 2008).Conclusion Management is very fundamental in all organizations. Management should be done in all operations carried out in an organization. Management of operations will ensure efficiency in resource usage hence quality productions. To achieve a continuous improvement, innovation and technology use has to be encouraged. Technology management has benefited many organizations. Through technology use, producti on processes have been reduced. Businesses reengineering has led to elimination of non-productive processes (Jackson & Klobas, 2008). Technology use hence leads to effective resource use and production processes.Reference: Belout, A. (2004). Int. J. of Project Management, 22(1), 1—11. Viewed on 29th May2009. Available at Factors influencing project success: the impact of human resource managementFree Management Library. (2009). Project Management. Viewed on 29th May 2009.Available at http://managementhelp.org/plan_dec/project/project.htmJackson, P. & Klobas, J. (2008). Int. J. of Project Management, 26(4), 329-337. Viewedon 29th May 2009. Available at Building knowledge in projects: A practical application of social constructivism to information systems developmentStanleigh, M. (2009). Process Management vs. Project Management. Viewed on 29thMay 2009. Available at http://www.bia.ca/articles/pj–pm-vs-pjm.htm

Critical Theory - 2551 Words

Choose 2 theories from Semester 1 and highlight the advantages and disadvantages of the theories’ application. In this essay two theories will be examined in regards to their advantages and disadvantages, when applied. For this, Feminism and Post-Colonialism will be used, as both theories unite in their aim to deconstruct the dominant ideologies and stereotypes in a patriarchal and imperialistic ‘white European male ’ dominated society, thus overthrowing centuries of colonization, subordination, marginalization and exploitation Feminists seek to reconstruct decrepit ideas of femininity, and extinguish female oppression over the years. Feminist literary criticism, in the first and seconds waves, critique patriarchal language, by exposing†¦show more content†¦Allowing for the more marginalized Authors to be regarded, accepted and even praised suggests an attempt of overpowering the current biasness in novel critics. An example of this biasness would be; Alas! A woman that attempts the pen Such an intruder on the rights of men –Madwoman in the Attic (1) Woman were taught to be seen and not heard, they were to be oogled by men, while being silent and angelic like creatures themselves such as the infamous ‘Madame Bovary’ by Gustave Flaubert where gynocritics have analysed Emma Bovarys position in an imperial society ‘interpreting her existential malaise and obsession with fantasy as a product of her limited role in bourgeois society’. In Tony Tanners article for example he argues that Emmas sickness relates to the woolliness of her position in society. Woman were seen as unfit and simply incapable of writing. Millett argues that sexual politics is mens attempt of maintaining dominion over woman. This theory encouraged universities to make a study into falsely projected images and stereotypes of woman in fiction. Thus, encouraging other writers to get involved such as, Elaine Showalters ‘A literature of their own’, and Susan Gubar’s ‘The madwoman in the attic.’ This study of fe male representation in literature aimed to undo a patriarchal strategy which included ‘feminine’ and ‘female’ as one, regardless of differences in personality, and ‘to avoid patriarchal notions of aesthetics, historyShow MoreRelatedThe Critical Theory Of Communication Approach3384 Words   |  14 Pages1. The Critical Theory of Communication Approach to organizations is one that has been contested by notable theorists such as Marx, Deetz, Hegel and Weber. Miller (2014) states â€Å"it would be impossible to provide a thorough review of the various strands of critical theory† (p.101). However, it is agreed that power is the most important concept for the critical theorist. It is a social theory that aims to critique, and change society as a whole. 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